We travel.
Stay-led hotel coverage from London and Hong Kong: Hilton Cabo Verde, an overwater villa in Bahrain, an Arctic resort in Lapland. And licensed to book what we film.
Travel
The passion, and the part brands hire
Sixty-plus countries and territories. Two home cities. One contact to host. Worldwide, Stay-led coverage from London and Hong Kong, made for the parents planning their next family stay.
60+
Countries &
territories visited
territories visited
2
Home cities —
London & Hong Kong
London & Hong Kong
3
Ways for a
property to work with us
property to work with us
1
Contact to brief,
host and pay
host and pay
Working together
Three ways in, and only one depends on audience size
Reach matters for the first of these. It's irrelevant to the third, which is priced as professional work rather than as an influencer placement.
01 — Stay
Hosted review visit
Full editorial coverage of arrival, rooms and dining across our channels, on standard press-trip terms — with the deliverables list agreed before check-in rather than left to goodwill afterwards.
02 — Licence
Content & UGC licensing
Shot for your channels rather than ours: organic use, paid usage for your ad accounts, or whitelisted through our handle — rights scoped by platform and window, in writing. Two-person coverage where the brief needs people in frame.
03 — Audit
Guest experience audit
A confidential mystery-guest stay, paid and published nowhere: booking friction, arrival, the room as found, service recovery, the bill. The discipline luxury groups buy from assessment programmes, sized for an independent property.
Why it converts
Content that ends in a booking, not a like
Most travel content gets judged on applause. A property should judge it on the journey it feeds: a guest discovers you in a Reel or on an OTA, searches your name, and lands on your website — the billboard effect, and the moment 15–25% commission is either paid to a platform or kept by the house.
Our coverage is built for that journey: stay-led, search-friendly, and pointed at the booking rather than the feed. And because the other half of PIKOTW builds websites and search for a living, we're the rare creators who can also fix the page the guest lands on.
That's the practical meaning of six disciplines under one name — the content that gets you found and the page that converts the click, from the same team, on the same brief.
DiscoveryReels · OTA · search
The momentThey search your name
The landingYour website
OTA commission15–25% per booking
Direct bookingYours to keep
We buildBoth sides
Logistics
Simple to host, flexible when the brief needs it
Paul travels solo as standard — one room, one seat, no special approval needed. That keeps the bar low for a first partnership and fits how most press trips are already structured.
Where a brief calls for lifestyle or couples content, Paul travels with his fiancée @fhyint, a creator in her own right. Same room, same booking — a second shooter and a second face in frame at no extra accommodation cost.
Departures from all London airports, with Hong Kong as a second base for anything in Asia-Pacific — where we work in Cantonese and Mandarin as readily as English. Media kit with current platform figures available on request.
LON
London
Home base · all airports · Eurotunnel
HKG
Hong Kong
Second base · Asia-Pacific
StandardSolo — one room
UGC briefsTwo creators, one room
DepartsLondon · all airports
Second baseHong Kong
LanguagesEnglish · Cantonese · Mandarin
CoveredJapan · Macau · Saudi · Dubai
AlsoCabo Verde · Italy · Austria
Media kitSame day, on request
Combined reach
Two accounts, one booking.
A property hosting us gets two creators, not one — and the second set of numbers is the one worth reading twice. Paul's partner Fiona (@fhyint) runs a luxury travel and lifestyle account whose reach runs far ahead of its follower count: 645,000 views and 148,000 reach in a thirty-day period, at a 30% engagement rate, from a verified account of 7,400 followers. Her analytics platform places the account in the top 1% and rates its performance as equivalent to an account with 20,000 followers.
The audience is the part most UK properties find useful. Where a British creator typically delivers an almost entirely domestic following, Fiona's splits 44% Asia, 18% UK, 12% USA and Canada, 7% Europe — 59% women, concentrated in the 25–44 bracket. For a hotel that wants to reach Asian travellers from a base in Suffolk or Normandy, that is a direct line rather than a hopeful one. She has covered 95 countries, and her previous collaborations include Shangri-La, InterContinental, The Luxury Collection, Anantara, LUX* Resorts and Small Luxury Hotels of the World.
Together we shoot as a couple — two people in frame, two accounts publishing, one conversation to have and one invoice to settle.
Monthly views645K · @fhyint
Monthly reach148K
Engagement30% · top 1%
Audience44% Asia · 18% UK
Countries95 · @fhyint
AccountsTwo — both verified
Selected work
Recent coverage
Stay-led work from the last twelve months. Full portfolio and media kit on request.
The numbers
The page a marketing team can forward
Everything a partnerships decision needs in one place: the three routes above, the logistics, the trade accreditation, and the figures below. The full media kit — reach, growth and audience breakdown — goes out the same day it's requested.
Licensed to sell travel
Not just a creator: an independent travel advisor with InteleTravel UK — ABTA P7384 · IATA 10-548020 · CLIA 00-323643 — registrations a marketing team can look up. Content that ends in a booking can literally end in a booking, made through us.
Verified & parent-focused
Written by a father of twin daughters. @pikotw is a verified account speaking to parents planning family stays — the audience that books rooms, suites and half-board, not dorm beds.
Worldwide, stay-led
60+ countries visited — 95+ for Paul's partner @fhyint — with coverage anchored on the property and the stay, not itinerary padding. Fastest availability from the London and Hong Kong hubs; everywhere else by arrangement.
Reach you can check
500,000+ video views across Instagram and TikTok, 8,000+ followers, and a public track record led by a 26K+-view overwater-villa reel from Hawar, Bahrain — with collaborations including Hilton Cabo Verde and Aurora Resort, Lapland. Figures a marketing team can verify, rather than an engagement rate nobody can.
Straight answers
What properties usually ask
The answers your marketing team will want before raising it internally.
What does a hosted stay include?
Coverage of arrival, rooms, dining and the property's headline experiences across our channels — with the deliverables agreed before check-in rather than left to goodwill afterwards.
What are your audience numbers?
In the media kit, sent on request, and built on verifiable reach rather than vanity metrics. If numbers are your deciding factor, note that the licensing and audit options don't depend on them at all.
Is a hosted stay paid?
Editorial coverage runs on standard press-trip terms. Content licensed for your own channels and paid media is a separate, quoted product — mixing the two up is how both end up undervalued.
What is the guest audit, exactly?
We book, stay and check out as ordinary guests, paid by you, published nowhere. You receive a written report of the entire journey — booking friction, arrival, the room as found, service recovery, the bill — from someone who reviews properties for a living. It's the one product here your guests never see.
How much notice do you need?
For the UK and drive-to Europe, weeks. For long-haul, a season. School-holiday dates go earliest — if you're aiming at a half-term window, start the conversation now rather than the month before.
Got a property you'd like covered properly?
Tell us the dates and what you need out of it. Media kit sent on request.
hello@pikotw.com