We film it.
Photo, film and drone, shot for the page it will sit on, with the drone flown by a licensed drone operator.
Media
Made on location, delivered ready to use
Video, photography, aerial drone work and creator-style content for hospitality, travel and lifestyle brands — every job shot through two lenses: would this persuade a customer, and what would make the experience better.
500K+
Video views across
Instagram & TikTok
Instagram & TikTok
100+
Hotels, restaurants &
venues covered
venues covered
60+
Countries &
territories travelled
territories travelled
2
Lenses on every job —
customer & operator
customer & operator
Sound familiar?
Why property content underperforms
It's almost never the property. Four causes cover most of it.
01
The rooms are empty
A room with nobody in it sells a room. A person in frame sells the stay — the arrival, the breakfast, the balcony at dusk. Most property libraries have no people in them at all.
02
One file, resized four ways
A horizontal film squeezed into Reels isn't vertical content, and the numbers say so. Each platform gets shot and cut for, or it underperforms there.
03
Shot at the wrong hour
The property was fine; the light wasn't. Timing is most of the difference between the brochure and the reality, which is why the recce isn't a formality.
04
Polished into anonymity
Technically clean, completely interchangeable with the hotel next door. Nothing in frame answers the only question that matters: why here.
The approach
Shot on location, cut for the platform it's going on
Content made where the thing actually is, rather than staged afterwards. Property walkthroughs, food and interiors, destination films, and the vertical cut-downs that do the real work on social — shot for each platform, not resized into it.
We shoot solo by default and as a two-person crew when the brief needs people in frame — which, for hospitality, it usually does. A room shot with nobody in it sells a room. A room shot with someone in it sells a stay.
Usage rights are itemised the way agencies expect them: organic use on your own channels, paid usage for your ad accounts, or whitelisted delivery running through our handle — each scoped to platform and time window in writing before the shoot, so nothing gets renegotiated the moment a piece performs.
Capability
Video productionConcept through to graded delivery, with horizontal and vertical cuts as standard — because the platforms stopped sharing an aspect ratio years ago.
PhotographyProperty, interiors, food and lifestyle, shot in the right light rather than the available light. Edited and delivered web-ready.
Drone contentAerial coverage flown by a certificated remote pilot — UK CAA and EASA, A1/A3 Open — giving the establishing shot that tells a viewer where they are in three seconds.
Brand storytellingThe narrative behind the property — the reason to come — rather than a beautifully lit amenity list.
Social contentPlatform-native edits, sized, paced and hooked for where they're actually going, not one master file resized four ways.
UGC licensingCreator-style content licensed for your own channels and paid media, with the rights itemised before the shoot rather than argued about after it.
Review-led insightConstructive customer-experience observations delivered alongside the content — the details internal teams stop seeing, written up from a genuine guest's perspective.
How it works
How a shoot runs
Most of the quality is decided before the camera comes out, which is why the planning stage isn't optional.
01
Brief
What it's for, where it's going, and who needs to be in it.
02
Recce & plan
Shot list, light timings, and permissions sorted before anyone travels.
03
Shoot
Solo or two-person, depending on whether the brief needs people in frame.
04
Delivery
Graded, cut to the formats you asked for, with usage rights already agreed.
UGC
What brands actually screen for
Agencies sourcing UGC creators don't lead with follower count — they screen on whether the content performs in paid social. Four things decide that, and here's where we stand on each.
01
On-camera presence
Scripted reads underperform. Paul speaks to camera as himself, and where a brief needs two people on screen we bring a second creator rather than faking it in the edit.
02
Platform-native craft
Hooks, pacing, transitions, sound. Content cut for the platform it's going on rather than one master file resized four ways.
03
Range across categories
Hotels, restaurants, destinations and product. Versatility is what makes a creator worth a retainer instead of a one-off.
04
Built to convert
Show the value fast, earn trust, move the viewer. We also build the booking funnel the content points at, which is a rarer combination than it should be.
The differentiator
Two lenses on every brief
Most content creators are judged on views. Most consultants never pick up a camera. We combine both: every project is viewed through two questions at once — would this persuade a potential customer to visit? and what practical improvements would make the experience even better? The result is content that looks exceptional and an independent set of customer-experience observations your team can act on — two deliverables from one visit.
Aerial work is part of the kit: cinematic drone photography and video from lightweight platforms — the establishing shots, fly-throughs and rooftop-pool views that ground cameras can't reach. The aerial track record is public and named: a 26K+-view overwater-villa reel from Hawar Resorts by Mantis, Bahrain leads the account, alongside an Arctic resort film from Lapland approaching 10K, coverage of Hilton Cabo Verde, and a Zanzibar series averaging 4K+ views per reel — and both the Hawar Resorts by Mantis team and Hilton have featured and reused this content in their own marketing, which is the strongest endorsement footage can get. Paul flies as a certificated remote pilot on both sides of the Channel — UK CAA Flyer ID GBR-RP-VVCBLBYQ29RD and French DGAC / EASA remote pilot FRA-RP-000000160779, both A1/A3 Open category and valid to 2031 — and is a registered UK drone operator with the CAA, carrying £1m public liability cover for commercial operations compliant with EC 785/2004 across the UK, the EU, Norway and Switzerland. So a property in Hampshire and a property in Normandy are the same conversation, not two different problems. Operations are planned around site-specific restrictions, with permissions and operational limitations agreed before filming.
And one principle sits under all of it: we only promote venues, products and experiences we genuinely enjoy and would confidently recommend. That's what keeps the audience trusting the content — which is precisely what makes the content worth commissioning.
Views500K+ · IG & TikTok
Venues100+ covered
Countries60+ · 95+ with @fhyint
Hero reelHawar, Bahrain · 26K+ views
AerialLicensed drone pilot
CertificationUK CAA · EASA (A1/A3)
OperatorCAA-registered
Insurance£1m PL · EC 785/2004
Second deliverableCX observations report
Selected work
What the work looks like
Interiors, food and aerial coverage — the three things a property brief almost always needs.
Straight answers
The practical questions
Rights, deliverables and logistics — settled before anyone travels.
What does a shoot cost?
Day-rated plus travel, quoted per brief, with usage rights itemised in the quote — so there's no awkward renegotiation the moment the content performs.
What exactly do we receive?
A delivery list agreed before anyone travels: film lengths, vertical cut-downs, photo counts and formats. Graded, web-ready and sensibly named.
How do usage rights work?
In writing, up front: which channels, for how long, and whether paid media is included. Extending later is a conversation with a price, not a dispute.
One person on site, or two?
Solo as standard, which keeps cost and logistics light. Where the brief needs people in frame — and for hospitality it usually does — we bring a second creator: same room, same booking, twice the content.
Will you say nice things regardless?
No — and that's the value. Public content only features what we'd genuinely recommend; anything less flattering goes into the private customer-experience observations instead, where it's actually useful to you. An audience can tell the difference, and so can your future guests.
How far will you travel?
Anywhere out of London, with Hong Kong covering Asia-Pacific. Travel is the point, not the obstacle.
Got a property that photographs badly?
Usually it's the light and the timing rather than the property. Send us the listing and we'll tell you which — and what a shoot would fix.
hello@pikotw.com